Major search engines (Google
Major search engines (Google specifically) put more weight on links surrounded by text.
DO sign up for services that provide one-way relevant links, such as Free Links Direct. One-way relevant links are believed to have the most weight in Google’s algorithm that generates PageRank. With Free Links Direct and similar services you’ll receive one-way links at a steady pace each month, which is favored by search engines. Best of all, you have little to nothing to maintain on your end.
DO keep tabs on who you exchange links with to ensure the partner keeps your link on their website. Perhaps the most frustrating part of link exchanges is keeping track of links.
DO use simple HREF tags when generating links rather than code or JavaScript to produce them. The key is to keep static links on the page that Google and other search engines will have an easy time crawling.
Now that you understand the DO’s of successful linking, let’s take a lot at the flip side of the coin, the DON’TS of linking.
The Linking DON’TS
DON’T exchange links with link farms or anything that remotely appears to be a link farm! This cannot be stressed enough as doing so will only get your site devalued in the search engine algorithms.
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